I am a London-based award-winning Creative Director who makes machines dream, brands feel, and people pause.

But don’t just take it from me, here’s what others have to say:

“Alex’s creative superpower is curiosity. He has a natural inclination to explore the unknown, the new and the undiscovered.
Alex showed us new opportunities, inspired new thinking and guided us with both logic and magic.

Alex’s influence on our culture and creativity was invaluable and any organization would be better with him in it.”


Brad Reilly - CCO

“Alex has a rare blend of high-level creativity, leadership, technological expertise, and advanced AI skills. Alex shows great empathy for his team, coupled with clear, precise direction, which gives him a great balance of the hard and soft skills needed as a leader. He is super collaborative, and a joy to work with. A fab creative leader, superb technologist, and a lovely human being.”


Ian Haworth - ECD

“Alex is a super talent and a great human and I had the immense pleasure of working alongside him at McCann Enterprise. His curiosity for the latest digital trends and generosity in sharing his knowledge had great impact in the agency. Alex drives his teams to achieve the best creative outcome and navigates client partnerships always with a calm demeanour, even when things get tough!”

Paula Amaral - ECD

“As a CD, Alex handles everything from big critical projects to smaller creative jobs in the same way. He is calm, pragmatic and unflustered in the face of tricky client demands, budgeting constraints or even friendly fire. I’ve never seen him throw any toys out of any prams, he is always solution-focused and knuckles down to solve the problem. He is definitely not afraid of hard work.”

Chalky White - CD

“Alex is a big mind. He thinks about things that the rest of us overlook and as a result, he leads his teams to discover deeper insights and ideas. His business savvy is complemented by his creative sharpness and his calm, practical approach to problem solving. He was both a mentor and confidant, often offering support, advice, or simply a friendly chat when needed.”


Dani Meneghin - CD

“Alex became instrumental in proactively designing trend-setting visual and digital programs for the brand across the continent. [His] campaigns… were awarded top status at prestigious local and global communications award shows and adopted as global best practices for the brand. He is an asset to any client-side communications department.”


Keshin Govender - Client