A bit about me.

I currently work as a Creative Director at McCann Enterprise in London. I spent my first two years at the agency dedicated to NEOM, making work I’m proud of. I’ve since broadened my horizons and spread my time between several brands, including PGIM, PwC, Mind Charity, and Mastercard. I have been appointed to the McCann WorldGroup EMEA AI Council, where I help guide AI implementation, host and develop training programs, and advise teams on the future of creative technology.

Before this, I was Executive Creative Director at King James Digital (Now Accenture Song) in Johannesburg, South Africa. And before that, I worked in some of South Africa's top-rated and most admired agencies like Gloo, Ogilvy One and Isobar.

I have hands-on experience in managing creative studios and teams across multiple projects simultaneously to meet project deadlines and ensure a high standard of creative or technical output. I’ve worked on films, social, digital and integrated campaigns, activations, branding, websites, digital services, apps, bots and games. I have helped my clients develop new business opportunities, attract investment and even win multi-million dollar contracts. My track record is proven with over 90 industry awards.

I spend my time off not thinking about work, reading, making things with my hands, taking photos, dragging myself up mountains on foot or hurling myself down them on a mountain bike.