This is the place where ideas can change the world.

OXAGON is a sustainable, circular economic industrial port city with livability at its core.

In 2021, NEOM planned to announce a new region called OXAGON, an industrial port city on the Red Sea that is being designed to combine the best livability with a regulatory and logistics environment conducive to rapid innovation at scale. OXAGON is being designed to change the way we design and manufacture goods for the future by requiring circular economic principles and a zero-waste approach to everything. 

"This is the place where ideas can change the world" builds off of the "Made to Change" brand platform and positions OXAGON as a leading choice for innovative industries, companies and startups. During the development of the campaign, the board of NEOM caught wind of some potential leaks to the press and brought forward the launch deadline by 2 months. We had to drastically rethink our plans and rewrote scripts so we could lean more on stock and reduce the amount we were shooting. Luckily we’d already briefed the city renders in. 

In a matter of weeks, we launched with a TVC, website, online explainer video, digital and static OOH, social, and written content.