Siemens CalendAR
A simple wall calendar changed how clients perceive Siemens.
Every year in South Africa Siemens creates a wall calendar for B2B customers, showcasing some of their projects and themes for the upcoming year. Hey, it keeps the brand top of mind even if it is a bit boring.
They wanted to be seen as innovative and future-facing. A corporate wall calendar just wasn't going to cut it. Unfortunately, they’d already sent the calendar design to the printers and it was too late to cancel.
No stress, because we had an idea to turn the Siemens wall calendar's images into markers for an Augmented Reality experience on Android and iOS.
A content calendar.
We created a game plan for a quarterly conceptual, design, and build plan that allowed us to release new AR content with videos and articles monthly as people turned the pages over in their calendars. This approach gave the app longevity and ensured that people would have a reason to engage with the brand throughout the year. The wall calendar became a content calendar.
We also included an Easter egg with hidden content triggered by a separate marker image. This was contained within a free WiFi marker installation at King Shaka Airport in Durban for delegates to the World Economic Forum where Siemens and their customers were in attendance.
Ignore the CI.
The app features a 2D interface with 3D interface elements positioned within the AR space. There’s a toggle switch to show or hide article content which allows users to focus on the 3D models. We took Siemens’ primary CI colours and fonts and kinda ignored them to create something a bit more futuristic. Their “Virtual Layer” design informed the 3D wireframe style
